重点例句　Key Notes to the Text

1. You have “market value” as a person--you have qualities that set you apart from others and abilities other people want and need.

作为一个人，你有“市场价值”——你的特长让你区别于他人，你的能力可满足他人需求。

2. As a result, there has been a trend toward integrating marketing with other business functions (such as management and accounting) instead of making it a separate function.

因此，出现了一种将市场营销与其他商务职能（如管理和会计）相结合的趋势，而非将其设置为独立的职能部门。

3. The modern marketplace may take the form of a grand shopping mall, a mail-order catalog, a television shopping network, an eBay auction, or an E-commerce website.

现在的市场会采用大卖场、直邮、电视购物、eBay拍卖或电子商务网站等形式。

4. A production orientation works best in a seller’s market when demand is greater than supply because it focuses on the most efficient ways to produce and distribute products.

以产品为基准的策略在卖方市场中效果最好（这时产品供不应求），因为它主要用于解决如何以最高效的方式生产及分销产品这一问题。

5. The value proposition is a special statement that a firm claiming its product or services can attribute to its customers, and it’s total gain that customers can perceive from their interaction with value providers.

价值主张（value proposition）是企业宣称其产品和服务能为消费者带来的独特价值，是客户所能感知到的一系列既得利益的总和。

6. Selling orientation means that management views marketing as a sales function, or a way to move products out of warehouses so that inventories don’t pile up.

推销的观念是指管理者把营销作为一种销售功能，或者把产品从仓库中运出以免库存积压的方法。

7. Companies that calculate the lifetime value of a customer look at how much profit they expect to make from a particular customer.

公司在计算一个顾客终生价值时主要看他们期望从某客户身上获得多少利润。

8. The value chain is a useful way to appreciate all the people that work together to create value.

价值链是正确评价在一起工作、共同创造价值的合作者的有效方式。9. When you couple desire with the buying power or resources to satisfy a want, the result is demand.

将购买欲与购买力或资源结合起来，得到的结果就是需求。

Example: Real energy comes from doing what you truly desire with all your heart.

真正的活力来自于做你内心真正想要的做的事。10. The Wisdom of Crowds perspective argues that under the right circumstances, groups are smarter than the smartest people in them.

“集体智慧”观点认为，在合适的条件下，一个群体会比其中最聪明的人还要聪明。

11. A need is a basic biological motive; a want represents one way that society has taught us to satisfy the need.

需要（need）是指人类与生俱来的基本需要。需求（want）是指个人受不同文化及社会环境影响而表现出来的对基本需要的特定追求。

12. A triple bottom-line orientation means building long-term bonds with customers rather than merely selling stuff to them today.

三概要原则旨在建立与客户长期的联系，而不是“一锤子买卖”。13. Addictive consumption: Consumption addiction is a physiological or psychological dependency on goods or services.

上瘾性消费行为：对商品或服务的一种生理或心理上的依赖。